Business

Day in the life of: a partner manager

Brainstorm follows Citrix partner account manager Maike Liebenberg around to get the lowdown on working with IT partners in South Africa.

01 November 2009

If you use IT hardware and software, then a reseller of some sort was involved in getting it to your company.

If a product originates overseas – as most of them do – then a complex supply chain is involved before it finds its way to you. Overseas vendors work with local distributors which, in turn, manage a base of resellers that do the sales and installation. If the vendor has a local office, then it’s in the vendor’s interests to work with its partners as closely as possible.

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