If ever there was proof that digital technologies have changed the world, it’s the videos shared online of babies attempting to swipe a magazine like they would a smartphone or tablet. Perplexed by the fact that these pictures don’t move when you touch them, these clips illustrate that ‘digital natives’ are being brought up in connected, smart, mobile environments.

For businesses, these tech-centric consumers, and potential future employees, present a wide range of opportunities, and an equally broad variety of challenges.