ADVERTORIAL: It’s all about the experience
In the modern, commoditised world, it is often said that customer experience (CX) is the new way for companies to differentiate themselves and stand out from their competition.
05 March 2020
In fact, a recent global CX benchmark report asserted that nine out of 10 executives today recognise CX as a competitive differentiator, yet under 12% of their organisations are currently able to deliver the high level of experience for their clients that would set them apart in the CX field.
Mark Wilson, CEO at SYSPRO Africa, defines CX as the type of customer engagement where the client appreciates it enough to tell others about it and, more critically, that ensures they become long-term customers.
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