If you’re going to be operating in the FTTX (fibre to the x) space, you have to get this right,” says Steve Briggs, Chief Commercial Officer of SEACOM. “The internet service providers (ISPs) that plan to have a long-term play in FTTB (Fibre to the Business) and FTTH (Fibre to the Home) will be those that offer superior customer experience – this means automated systems, and great digital interfaces that enhance the overall user experience.”

“But it goes further than this, you also have to have a good product that addresses reliability, speed, and provides value-added options such as protection from outside cyber security attacks and DDoS (distributed denial-of-service) protection.” This will be the baseline, and will be a must-have offering – customers are looking for, and expect, a good, clean internet experience.