Business

ISRAEL TRADE MISSION PROVIDES HUGE POTENTIAL FOR COLLABORATION AND INNOVATION WITH SA COMPANIES

SPONSORED: South Africa has at its fingertips access to the latest ground-breaking research, products and innovation that is creating ripples around the world – from Israeli companies.

25 June 2021

Known as a country of immigrants, Israel is a small country that saw necessity as the mother of invention. It has evolved from being a major exporter of citrus products into a recognised leader of developments in such fields as agriculture, medicine, engineering, technology and communication.

“Israel saw the need to develop products internally for the export market and leveraged from its culture which has great minds from all over the world, affording us the mix needed to innovate and revolutionise in many fields,” says Amit Lev, head of the Israel Trade and Economic Office in South Africa.

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