Opinion

Ronnie finds his purpose

Local millionaire Ronnie Apteker`s first movie, Purpose, tells a story close to his heart – the dot com madness of the late nineties, and how the best intentions often go awry.

12 December 2002

Where money is involved, people sometimes get a little weird. Take the Internet boom, for example. If you let Ronnie Apteker tell the story, it was a time when people`s lofty ideals were undermined by greed, where people rose to success and fell back to earth in one seemingly effortless bound. And Apteker likes to tell stories.

“This industry was born from people who loved computers, and it was killed by people who didn`t love computers. It became the playground of financial engineers. The Enrons, the Worldcoms, the Merrill Lynches of the world,” says Apteker.

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