C-Suite

Digitising the customer

Maxwell Nonge’s unwavering focus has served him well in his career.

16 January 2017

Not many people have one defining moment that shapes what they do with the rest of their lives. Maxwell Nonge did. It came when he had to ask a stranger to help him make a phone call, because he had no idea how to use a public phone box.

Young people today have no idea either, but this was the pre-cellphone days, when Nonge was a village kid out of his depth with basic technology.

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