If you own a company, represent a brand, or frontline for a band, sooner or later, there will likely be an issue with a Wikipedia entry that affects you. That, or you’ll want to set up your own page to promote your company, brand or band – especially as Wikipedia is such an important port of call when looking for information.

However, as many public relations practitioners have discovered, getting changes made to pages legitimately almost amounts to sending a communication off into the ether and praying it makes it in. The results, to put it mildly, are unpredictable.