Features

Data and analytics: The other final frontier

Oh data, where art thou?According to Forrester, most organisations are swimming in data, but starving for insight.

10 May 2018

Oh data, where art thou?

According to Forrester, most organisations are swimming in data, but starving for insight. They’re not far off – IDC has predicted that the more than 23 zettabytes of data currently available is going to double by 2020. The problem has always been that the business needs a way to turn data into action that can be implemented at scale.

For Forrester, this cycle of data demand and delivery has ignited the need for ‘systems of insight’ that blend people, process and technology to close the widening gaps and deliver on the potential that data has to offer. This trend has led to a rise in the insight-driven business, to the development of the organisation that places data into its DNA, and the creation of solutions that focus more on the results than on the implementation.

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