Features

Starting a trend

Trend Micro’s Indi Siriniwasa believes combatting cyber crime is about much more than end-user education – it’s also about tackling poverty.

11 December 2019

When Indi Siriniwasa knew he was coming to South Africa to lead and grow Trend Micro’s Sub-Saharan Africa operations, he began an unusual recruitment campaign.

Instead of hiring the skills of a recruitment agency or placing adverts, he trawled LinkedIn for people with the right skills and emailed them, asking for a chat. “I started researching and networking and went on LinkedIn and typed in ‘sales operations managers in Johannesburg’ and got a list of people from different organisations. I sent a personal email to everyone and said this is who I am, this is what I’m doing, and I’m keen to talk if you’re interested,” he says.

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