BT, British Telecom to the Brits, BT Global to everyone else, is a telco. It’s also a services player with a well-established footprint in the international market. The company hosted a number of journalists at its London headquarters recently, showing off its Olympic 2012 involvement, data centre plans, CRM toys and collaboration technology.

EMEA president Olivier Campenon says the company has followed the same strategy for the past seven years – being a full operator in the UK and focussing on large companies outside the UK.