Innovation

The art of exergaming

Gamification, exergaming and other healthy portmanteausmuscle in on the money.

10 March 2014

It’s a beautiful morning. The sun gently warms your back as you lope across the park, pavement and path. Your MP3 player delivers the perfect anthems to match your morning run. Then there’s this stench. Did the bin men go on strike? But even your headphones can’t mask the sound of panting and ripped voice boxes gargling right behind you. So you look back. Reaching out with one arm (the other is half eaten and appears to be stuck in the waistband of its pants) the zombie roars again, desperate to get its hands on your tasty flesh…

Run, reader, run, for today your app is going to eat you alive.

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