Describing the African continent as a ‘hub of innovation’ with ‘considerable growth potential’, ten business leaders from ten top IT businesses all believe that the continent is ripe with opportunities. They also agree that finding success in the region comes down to one key thing – planning.

In fact, Mathew Welthagen, Group CEO for Gondwana International Networks, advises that businesses eyeing out African expansion should always have a Plan B, and even a Plan C, so that they can easily change their strategy should things not play out as they’d hoped. Entering new markets requires patience, stamina and a realistic, comprehensive, executable plan, he says.