Innovation

Video conferencing: Level up

Get ready to slip into some spandex with the video conference of the future.

30 August 2017

Video conferencing is hardly the new kid on the block. It’s not even the new granny on the block. It’s been around since shoulder pads and big hair, introducing incremental innovation as the years and technologies go by. Today, fresh solutions and developments are adding collagen and lipo to the ageing video conferencing concept, introducing new tools and ideas that transform virtual collaboration and take it to, dare it be said, the next level. A report from Credence Research found that the video conferencing market is set to grow by more than seven percent by 2023, with a value of $4.5 billion. Why? Because the economy, the workforce, the budget and the realities of the modern market are demanding that communications become more agile and adept.

“Companies want to cut their travel costs, commute times and other expenses associated with travelling employees,” says Lauren Timmer-Somer, head, Marketing and Technology Services, Ricoh SA. “In fact, 56% of global CFOs cite travel time and costs as their reason for being interested in video conferencing and virtual collaboration. And they’re right, because companies that use these solutions can cut travel costs by as much as 30%.”

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