The ephemeral torrent of big data streaming across networks, mobiles, wires and inboxes every second of every day is a powerful source of information if harnessed correctly. Data technology continues to evolve, but its adoption is fragmented and much of the value inherent in all of this information is lost. Advanced analytics is the key to grabbing hold of this data and using it to make informed business decisions, transforming the way organisations plan, interact and grow.

"Advanced analytics is the extensive use of data, statistical and predictive models and other kinds of business simulation alongside daily, fact-based management to drive decisions and actions," says Suren Govender, MD of Accenture Analytics. "Our clients face some real challenges in their businesses today and with advanced analytics, we assist them in harnessing and using diverse data sources at their disposal to give them a real competitive edge in their industries."