Startups

Starting intelligently

Mark Stacey runs his own business intelligence startup. How does he compete with the global giants?

01 August 2011

Nowhere more than in the IT industry is it true that the small and nimble startup can compete successfully with rivals many times its size. For Mark Stacey’s company Pragmatic Works SA, the battleground is business intelligence, the often confusing and vast discipline that seeks to turn knowledge about data into revenue. Stacey has been running his company for 14 months. It is the local franchise of the US-based Pragmatic Works.

“I’ve always been interested in data management and one of the things I identified as growing quickly was BI. I started doing some BI at my previous company but they weren’t growing it the way I wanted so I started my own company,” he explains.

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