Startups

Weeding out the online chaff

InfoInteg will check those website credentials so that you don’t have to.

03 January 2011

Trust is fundamental to business. But on the web, where more and more commerce is moving, there are no visual or body language cues, no physical signs to help with gut feel. All you have is a website with some claims that may or may not be true. How can you tell the fly-by-nights from the worthies? One possible answer is to outsource the background-checking to an expert. That’s where Shana Kay and her business, InfoInteg, come in. Kay has been in the IT industry for about 14 years as a developer, project manager and MD of a software development company. She says that InfoInteg is, at its heart, a trust provider.

“My partner Kevin Derman said he was frustrated with the state of web searches,” she says. “And his idea was to create a way to identify credible businesses. So we provide a way for businesses to have credibility online.

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