Startups

Fields of dreams

The 1989 movie Field of Dreams may have popularised the phrase, ‘Build it and they will come’, but this is a potential death trap for startup hopefuls.

12 March 2014

Many a startup looks to Silicon Valley and the phenomenal success that has come the way of online services and platforms that have irrevocably changed the way people and companies interact, communicate and market themselves.

The storyline invariably involves the birthing of a ‘rad’ idea, rapid take-up by an enthusiastic audience, and either investment by a venture capital (VC) firm, a buyout or stock exchange listing that propels the founders into the billionaire stratosphere.

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