When given a commission to write up an interesting new kid on the industry block, one is asked to judge if they will (or at least could) succeed. It`s not an easy one to call. And, once your opinion is out there, it`s out there. The only clue, given the lack of trading history in many such cases, is that Brainstorm, for one, found the company interesting enough to check out.

But even that is just a pre-qualifier.