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Back in the fast lane?

Nokia has, erm, fallen a little behind in the smartphone race. Will its recently unveiled devices put it back on track?

03 January 2012

The amount of drooling that went on at Nokia World London recently when CEO Stephen Elop introduced the Lumia would have done a pack of Rottweilers proud. And there’s been a lot more drooling, on and offline, in anticipation of the launch of the two Lumia devices, which shipped to a limited number of European countries last month and are scheduled to hit the developing world come 2012.

Lumia, said Elop at the launch, means light, and the Lumia heralds a new dawn for Nokia. Whether that will hold true remains to be seen. In a bid to make it so, Nokia is hedging its bets (in a somewhat muddled fashion), targeting 25-year-olds (who cannot afford them) with its Lumia 710 and 800 devices, and targeting the developing world (ditto the affordability problem) with its Asha handset range – now souped up to offer everything your developing-world aspirational youth could want.

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