Roundtables

Data analytics: An underused tool

Local companies are missing a beat in not making better use of their data. They should see it as an asset that can add enormous value to their operations.

01 November 2018

Companies are getting swamped with data. While businesses have more information about their customers, clients and broader environment than they could have possibly imagined a few years ago, they are struggling to make sense of it.

Although there has been a lot of talk about ‘big data’ giving magical insights, data analytics has yet to live up to the hype. This roundtable looks at how to best use it, what to use it for and how to get the C-suite to buy into it.

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