Startups

Social business

A young company is helping funnel the power of social networking into profits.

01 November 2010

Marketing guru Peter Drucker once observed that more business decisions happen over lunch or dinner than any other location, but that there are no MBA courses on the subject.

The business world can be surprisingly clueless about taking advantage of normal human interaction, and the one wave that everyone wants to catch today is social networking. Enter Firestring, a local startup with knowledge management roots that offers a social networking platform that aims to capture knowledge and experience in something more tangible than memories of conversations around the water cooler.

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