It`s 4 pm and a sunny Saturday afternoon. You`re at Loftus with your family. The Bulls are about to dash the Super 14 dreams of the Sharks. Your cellphone rings. It`s a guy from the sales department, with desperation in his voice. He`s in Tokyo preparing a big presentation, and he can`t connect to your company`s network. He needs help. Now.

How did this guy manage to find you, on your day off, at the rugby? Simple: your company`s presence awareness system recognised the urgency of the call, saw you weren`t at home or in the office, and rerouted the call to your mobile. Lucky you.

Whether you see this as productivity enhancement or as an overstepping of personal and privacy boundaries, the fact is technology continues to blur the lines between work and play.