Another kind of nine-month miracle
Prudential Health was launched nine months and 88 000 development hours after getting the go-ahead from its board. What enabled Discovery and Prudential to launch a personal medical insurance offering in such a short time? And what has made this new brand so successful?
01 April 2005
In 2002, Prudential, a strong life insurance and financial services brand in the UK, began searching for an experienced partner that could quickly help it build a winning value proposition for the UK market.
In November 2002 Prudential contacted Discovery Health in South Africa. Trent Rossini, CIO of Discovery, says the company was immediately impressed with Discovery`s successful South African operation, and the successful offering it had built for the US market in the form of its Destiny offering.
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