Technology

The quest to master digital marketing

How marketers can stay relevant.

07 November 2017

There’s an insatiable thirst for knowledge about how to use digital marketing effectively as companies strive to connect with consumers in the digital world.

The need to talk to younger generations in their own language – and the difficulty in figuring out how – saw overflowing audiences at the recent Leaderex conference in Johannesburg. Sessions on digital marketing, innovation and transformation were packed beyond capacity by people craving advice on how to make their companies digitally savvy.

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