Godfrey Motsa is a perfect example of upward mobility. In 1995, he worked at MTN SA as an intern. Today, he’s the CEO.

Discussing how the market has evolved over the course of his career, he outlines that customers are no longer coming to telcos; telcos are having to go to customers. “Up until the mid-2000s, customer interest was a bit like going fishing and having fish jump straight into your boat. Today, it’s almost like we have to jump into the water to catch fish.” This is due to changes in customer expectations and increased competition as a plethora of new players compete for their share of the market.