Verticals

Digital wellness

What are the top corporate medical trends? Among others, it’s personalised, proactive and preventative healthcare that integrates patient data.

06 April 2020

Healthcare is becoming more personal. More so, health and wellness is a huge strategic differentiator for healthcare-focussed businesses wanting to engage and retain today’s tech-savvy consumer. “Health and wellness are very personal touch points. Without this – or rewards – in their service set and product offering, companies risk being left behind in today’s fast-paced competitive landscape that’s slowly becoming centred around digital solutions,” says Dr Jedd Myers, COO of Health|Insite, an international provider of health and behavioural risk management solutions for employers, health insurers and governmental agencies. “If you execute (health and wellness) right, the messaging is poignant. Insurers, for example, move from being someone mitigating financial risk to someone caring about the health of an individual. It’s quite a value differentiator.”

Historically, life insurance companies have had very little contact with their customer base. You sign a life insurance policy and the next point of engagement is with your beneficiaries when you die,” says Myers. “Once a year, you get a renewal letter with an increase. You can be a customer for 50 years with no kind of engagement whatsoever. So why not begin to engage on a topic that is very thematical at the moment using technology?”

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