Innovation

Enter the Metaverse

What is the Metaverse and why does it matter?

26 September 2021

At first glance, the idea of the ‘Metaverse’ seems like an arbitrary rebranding of some current digital technologies and video games. But there’s some serious investment and organisations are throwing their weight behind the concept, so expect things to change significantly, although not quickly.

“The Metaverse has become the newest macro-goal for many of the world’s tech giants,” notes one of the most prominent authors on the subject, Matthew Ball, managing partner, EpyllionCo, on his eponymous blog. He puts the potential value at stake as at least in the trillions as a new computing platform or content medium. “But in its full vision, the Metaverse becomes the gateway to most digital experiences, a key component of all physical ones, and the next great labour platform,” he writes.

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