Dr Sylvia Sathekge, Grant Thornton

In 1997, Apple launched its “Think different” campaign and it set the scene for the company to create and release its ground-breaking product range – the iMac, iPod, iPhone and iPad. The company was the first to reach $3 trillion in US history and its innovative products and ideas set new standards for the technology industry. While the devices created by the brand are seen as some of the most aspirational on the planet, the enterprise arm of Apple has also proven itself. According to research by Jamf – which is glowing and could probably do with some scrutiny – 94% of employees will stay with a company that gives them the choice between a PC and a Mac, 89% say applications are easier to use on a Mac, and 85% say it makes them more productive.

In an interview, Jeremy Butcher, Apple’s Enterprise Product Marketing executive, said: “Apple is no longer the platform used by a few rebels in the creative department.”