After a brief cocktail reception, Brainstorm  editor Samantha Perry addressed the guests, saying the death of print has been greatly exaggerated and the magazine has, in fact, been growing from strength to strength over the last ten years.

David McMurdo, ISS Sales and BU manager at HP, spoke about the ‘instant-on’ world we are entering. He explained that the consumer is now the ‘prosumer’, who uses one device for both professional and personal matters. “If companies don’t leverage this, they will get left behind,” he said.