Tech Transfer

New technologies that excite the geeks

10 March 2009

Google Oops

Google seems to be a little fuzzy on its own guidelines. The company has been running a promotional service in Japan, paying bloggers to promote its services. The company was also linking back to these posts on its own site, which would, by the Google algorithm, give it a better search rating.

Google marketing manager Koji Baba had the promotion pulled and apologised to the world, saying the promotion had violated the company’s search guidelines. Google says it hired CyberBuzz, which was paying for blog postings, therein violating at least two guidelines. Google has promised to be transparent in future, which is apparently one of the company’s internal guidelines. I wonder what Google China thinks about that?

Microsoft patent race

Microsoft has finally hit the big time, cashing in its 10 000th patent. The company’s efforts have finally put the software giant in the big league next to companies like IBM, which still holds the top spot. Word is, IBM was the first to have 4 000 patents issued in a single year.

Microsoft, meanwhile, has risen to the top five among patent recipients. However, it appears that the number of patents Microsoft has is directly proportionate to the number of patent lawsuits the company has been involved in, which have actually increased substantially in the last few years.

Unsecure security

Kaspersky Lab Security’s website was recently a victim of an SQL injection, which allowed a hacker, known in the community as Unu, to display tables in the company’s web database. Unu subsequently launched malicious code by entering user password credentials and posted screenshots of the attack in the community.

Intel to the rescue

Intel is hoping to be the American economy’s knight in shining armour by investing $7 billion in new manufacturing plants. The company philosophy is: “You can’t save your way out of a recession. You have to invest your way out.”

Strangely, Intel expected to report flat spending this year. The company might be boxing above its weight, especially since sales of microchips are down. The investment also comes off the back of the company shutting down plants in South-East Asia. Intel may not be a kung-fu master without its Asian influence, so let’s hope it has a decent white steed ready on the sidelines.

Kaspersky says that no customer information was stolen or made public. Company researchers said the hacker only managed to get headers and not activation codes and credit card numbers, as he had claimed. Still, one would think a security company would have a more secure web server.