Technology

Infect your intelligence

 There are qualities inherent in viral games that could be harnessed to transform BI applications and user engagement.

18 October 2016

December 11, 2009. Few could have predicted that this day would herald the arrival of a game that blended pigs, birds and physics into an unstoppable, viral explosion. Angry Birds started out as an app and is now a movie, a TV series and a theme park. It has been downloaded 2.5 billion times on 1.7 billion smartphones and has captured imaginations from different cultures, age groups and countries. In 2016, Pokémon Go arrived. This viral success has been so all-consuming, it has transcended the boundaries of language and location and had more first-week downloads than any other app in history on the App Store. Along with Plants vs Zombies, this list is an exclusive one as these games have hit an invisible nerve, transcended borders and captivated millions.

Now let’s compare these statistics to those that surround business intelligence (BI) solutions. These have usually undergone lengthy testing and installation, painstaking assessments and analysis and swing into the organisation with a hefty price tag attached. They also have a high failure rate. According to Gartner, BI projects tend to have a failure rate of between 70 and 80% and often have nine fatal flaws, as they so eloquently put it. Flaws include the, ‘We built it so they will use it’ mentality and the ‘Excel spreadsheet’ mentality, among others.

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